Foreign Markets vs Domestic Markets

As markets mature, more and more attention comes to be lavished on production for export. By the sixteenth century, the mature market for Christianity was in western Europe and the British Isles. Europe achieved this status even before the Reformation percolated. Therefore, in tracing the history of the export market for religion, we must start from pre-Reformation times. What we find in the case of religion is that foreign markets are developed primarily by two mechanisms: emigration and missions.

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